CASE STUDY · HAWAIʻI MODERN REALTY
From one rebrand film to a full content partnership.
Client: Hawaiʻi Modern Realty · Industry: Real estate brokerage · Partners since: September 2025 · Services: Commercial, social content, website video, campaigns
The challenge
In September 2025, the brokerage formerly known as Berkshire Hathaway HomeServices Hawaiʻi became Hawaiʻi Modern Realty. A new name meant introducing the brand to clients, agents and the market without losing the trust built under the old one.
They needed an announcement that felt confident and local, and that their agents would be proud to share.
What we made
A scripted, cast film that follows a couple searching for their next home, drawn in by the new Hawaiʻi Modern Realty brand. President Kalama Kim then lays out what the rebrand means for clients and agents.
It premiered to every agent at an all-hands meeting, then went on to run across HMR’s social channels, PR and media, and TV.
THE PARTNERSHIP
What came next
The rebrand film was the start. Since then, we’ve become HMR’s ongoing video partner:
Monthly social content. A steady stream for the brokerage’s channels.
Website video. Films that introduce the brand online.
Marketing campaigns. Campaign video planned around their calendar.
Email features. Video built for their email blasts.
“From the rebrand film to our monthly content, RJP has become an extension of our marketing team. The work is polished, and the process is easy.”
START A PROJECT
Have a launch coming up?
A rebrand, a new location or a new offer. Tell us about it, and we’ll set up a short discovery call.